Why Your Small Business Website Isn't Getting Traffic (And How to Fix It)

You did everything right. You built a beautiful website. You wrote about your products and services. You even started a blog. You launched it, told your friends, and then... crickets. A trickle of traffic, maybe, but nothing close to the flood of customers you were hoping for.

It's one of the most frustrating feelings for a founder. If this sounds familiar, know this: it's not because your product is bad or your website is broken. It's because your strategy is based on guesswork.

The Core Problem: You're Playing a Game Without Seeing the Board

Imagine trying to win a chess match when you can only see your own pieces. In SEO and content marketing, the "board" is Google's search results, and the "pieces" are the keywords potential customers are using. Your competitors have already figured out which pieces are the most valuable.

The Solution: Stop Guessing and Start Analyzing

The single fastest way to create a content strategy that works is to find the "keyword gaps"—the valuable keywords your competitors are ranking for that you are not. This is the core of how to do a keyword gap analysis the quick way. It shows you the exact topics and questions your audience is interested in.

Once you have this list, the guesswork is over. You found a keyword gap, now what? You have a data-driven, prioritized list of content to create, which is the perfect way to find your next 10 blog post ideas.